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Sales & Marketing Program
- Courses
- Contents
All Courses
- Principles of Marketing Course
- Java Programming Course
Contact

Principles of Marketing

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35000

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Course Content

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CHAPTER 1

WHAT IS MARKETING ? 5 Topics | 1 Quiz

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Lesson Content

0% Complete 0/5 Steps

Introduction of Marketing

Two Major Goals

Continually Changing Market

Strengthening Identity

Survival or Growth

Quizzes For What is Marketing ?

CHAPTER 2

CREATING & CAPTURING CUSTOMER VALUE 4 Topics | 1 Quiz

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What is Customer value ?

Measuring Customer Value

Drivers of Customer Value

Customer Needs, Wants and Demands

Quizzes For Creating & Capturing Customer Value

CHAPTER 3

ANALYZING MARKETING ENVIRONMENT 3 Topics | 1 Quiz

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Business Environment

Marketing Information System

Quizzes For Analyzing Marketing Environment

CHAPTER 4

SEGMENTATION, TARGETING & POSITIONING 4 Topics | 1 Quiz

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Segmentation Means

Generational Marketing

Targeting & Positioning

Customer Lifetime Value

Quizzes For Segmentation, Targeting & Positioning

CHAPTER 5

BUYER DECISION PROCESS 2 Topics | 1 Quiz

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Lesson Content

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Introduction of Buyer Decision Process

5 Stages of Buyer Decision Process

Quizzes For Buyer Decision Process

CHAPTER 6

CREATING VALUE THROUGH PRODUCT 4 Topics | 1 Quiz

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Three Levels of Product

Four Service Variability

Quizzes For Creating Value through Product

CHAPTER 7

CREATING VALUE THROUGH PRICE 5 Topics | 1 Quiz

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Perceived value / Good Value Pricing

Segmented Pricing

Psychological Pricing / Promotional Pricing

Quizzes For Creating Value through Price

CHAPTER 8

CREATING VALUE THROUGH PLACE / DISTRIBUTION 4 Topics | 1 Quiz

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Distribution Channel

Disintermediation

Showrooming & Webrooming

Quizzes For Creating Value through Place / Distribution

CHAPTER 9

CREATING VALUE THROUGH PROMOTION 3 Topics | 1 Quiz

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Lesson Content

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Communication Gap

Quizzes For Creating Value through Promotion

CHAPTER 10

CONTENT MARKETING TEAM 3 Topics | 1 Quiz

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Conponents of Content Marketing Team

Important Points for Content Marketing

What is the Next?

Quizzes For Content Marketing Team

Final Exam For Principles of Marketing

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