Skip to content

Home
Sales & Marketing Program
- Courses
- Contents
All Courses
Contact

Menu

Home
Sales & Marketing Program
- Courses
- Contents
All Courses
Contact

Principles of Marketing

Current Status

Not Enrolled

Price

35000

Get Started

Take this Course

Course Content

Expand All

CHAPTER 1

WHAT IS MARKETING ? 5 Topics | 1 Quiz

Expand

Lesson Content

0% Complete 0/5 Steps

Introduction of Marketing

Two Major Goals

Continually Changing Market

Strengthening Identity

Survival or Growth

Quizzes For What is Marketing ?

CHAPTER 2

CREATING & CAPTURING CUSTOMER VALUE 4 Topics | 1 Quiz

Expand

Lesson Content

0% Complete 0/4 Steps

What is Customer value ?

Measuring Customer Value

Drivers of Customer Value

Customer Needs, Wants and Demands

Quizzes For Creating & Capturing Customer Value

CHAPTER 3

ANALYZING MARKETING ENVIRONMENT 3 Topics | 1 Quiz

Expand

Lesson Content

0% Complete 0/3 Steps

Business Environment

Marketing Information System

Quizzes For Analyzing Marketing Environment

CHAPTER 4

SEGMENTATION, TARGETING & POSITIONING 4 Topics | 1 Quiz

Expand

Lesson Content

0% Complete 0/4 Steps

Segmentation Means

Generational Marketing

Targeting & Positioning

Customer Lifetime Value

Quizzes For Segmentation, Targeting & Positioning

CHAPTER 5

BUYER DECISION PROCESS 2 Topics | 1 Quiz

Expand

Lesson Content

0% Complete 0/2 Steps

Introduction of Buyer Decision Process

5 Stages of Buyer Decision Process

Quizzes For Buyer Decision Process

CHAPTER 6

CREATING VALUE THROUGH PRODUCT 4 Topics | 1 Quiz

Expand

Lesson Content

0% Complete 0/4 Steps

Three Levels of Product

Four Service Variability

Quizzes For Creating Value through Product

CHAPTER 7

CREATING VALUE THROUGH PRICE 5 Topics | 1 Quiz

Expand

Lesson Content

0% Complete 0/5 Steps

Perceived value / Good Value Pricing

Segmented Pricing

Psychological Pricing / Promotional Pricing

Quizzes For Creating Value through Price

CHAPTER 8

CREATING VALUE THROUGH PLACE / DISTRIBUTION 4 Topics | 1 Quiz

Expand

Lesson Content

0% Complete 0/4 Steps

Distribution Channel

Disintermediation

Showrooming & Webrooming

Quizzes For Creating Value through Place / Distribution

CHAPTER 9

CREATING VALUE THROUGH PROMOTION 3 Topics | 1 Quiz

Expand

Lesson Content

0% Complete 0/3 Steps

Communication Gap

Quizzes For Creating Value through Promotion

CHAPTER 10

CONTENT MARKETING TEAM 3 Topics | 1 Quiz

Expand

Lesson Content

0% Complete 0/3 Steps

Conponents of Content Marketing Team

Important Points for Content Marketing

What is the Next?

Quizzes For Content Marketing Team

Final Exam For Principles of Marketing

My Account

Follow Us On

Terms & Conditions
Disclaimers
Privacy Policy

© 2020 All Rights Reserved.